✦ Our Story ✦

Preserving Heritage,
One Treasure at a Time

Connecting master artisans with conscious consumers worldwide

Our Mission

Unwrapping India's Soul

TAG Traditions was born from a simple yet powerful belief: that India's rich artisanal heritage deserves to be preserved, celebrated, and shared with the world.

Every product on our platform carries a story — of generations of craftspeople who have dedicated their lives to perfecting their art, of regions whose identity is woven into their crafts, and of traditions that have survived centuries against all odds.

We work directly with over 200 artisans across 12 Indian states, ensuring fair wages and sustainable practices while bringing you authentic, GI-certified products.

Why GI Tags Matter

Authenticity You Can Trust

Geographical Indication

GI tags legally protect products that have a specific geographical origin and possess qualities or reputation due to that origin.

Authenticity Guaranteed

Every GI-certified product you buy from Khoj comes with QR verification, ensuring you receive genuine artisanal products.

Supporting Communities

GI protection helps artisan communities earn fair value for their traditional knowledge and skills.

Preserving Heritage

By choosing GI products, you're helping preserve centuries-old traditions for future generations.

The Hands Behind the Art

Meet Our Artisans

Every product tells a story of dedication, skill, and passion

Mohammad Rashid

Banarasi Weaver, Varanasi

Third-generation weaver specializing in traditional Banarasi silk sarees with intricate zari work.

Abdul Razzak

Bidriware Artisan, Bidar

Master craftsman keeping the 600-year-old Bidriware tradition alive with pure silver inlay work.

Kripal Singh Shekhawat

Blue Pottery Artist, Jaipur

Renowned for reviving the traditional Jaipur Blue Pottery with contemporary designs.

Preserving Heritage,
One Treasure at a Time

Unwrapping India's Soul